Why join the PUG rating?

The Indian wildlife tourism sector has boomed over the last few years, with many positive benefits to local communities and the Tiger parks themselves.

However, as the sector expands at a rapid rate it also has many downsides, with stiff competition, new rules, greater enforcement and carrying capacities issues to confront. It also means greater demands from your visitors, expanding expectations, and more accountability from industry bodies, the consumer and the media.

The sector is rapidly coming under greater scrutiny by the Indian Governments, the global and local media and advocacy from the NGO sector, as well as the global issues of Climate change, environmental degradation, and collapsing biodiversity. In India, the sector has even be accused of ‘killing tigers’, blocking corridors, offering poor local employment opportunities, poor planning and training and a lack of law abiding.

TOFT believes good quality, well conceived, well planned and responsibly derived tourism can save India’s forests – and therefore its wildlife - but the industry needs to ensure this happens. The wildlife tourism sector needs to operate its businesses to the high standards of economical, environmental and social practices. International visitors now demand it and increasingly Indian visitors do too – and the Government will soon enforce it.

Joining TOFT and undertaking the PUG Audit will give you the edge in your business;

  • In enhanced marketing opportunities and networks through the TOFT website, events and TOFT Wildlife Tourism Award programme

  • Saving costs through better, more considered and considerate operating practices

  • Enriching your visitors’ experiences, and helping satisfy their expectations

  • Helps lessen or mitigating your many business risks - including competition, regulation, consumer demands etc

  • Offering funding sources to develop cooperative projects that benefit conservation and community enterprise.

''PUG'' is an acronym to Practices Under Guidelines. It represents a system of green labelling, examining your operating practices, and thereby allowing International and National buyers and suppliers to make better purchasing decisions on which lodge or resort to choose to send their clients. PUG therefore focuses on enhancing your operations triple bottom line’; economic profitability, respect for the environment in and social responsibility.

TOFT’s PUG certification is an endorsement of your efforts and something you can be justly proud of holding.

JOIN TOFT and get your PUG ranking NOW


PUG focuses on impact management, helping lodge providers to ensure the preservation of their destinations and cultures for future visitors and future generations. This equates to more attractive environments and better products for a longer time, reducing business risk.

PUG provides access to standards recognised as best practices within the travel industry, helping your business to meet higher ecological and ethical standards through continuous improvement.


PUG is a systematic approach that lowers costs through highlighting better use of your resources and less waste while positively contributing to environmental conservation and the well being of local people.

PUG assists accommodation providers in adding value to local communities' economies, helping them to safeguard the livelihood of local and indigenous people, and therefore the parks themselves.


Lodges and resorts certified to use the PUG logos demonstrate their commitment to best practice and this well recognised performance making them more attractive to responsible tourists and buyers of their services.