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The Travel Operators for Tigers is a ‘supply chain’ pressure campaign initiative aimed at a Global collective and inclusive Travel trade response to the tiger crisis in India, and by association, all the forests and wildlife being affected in the Indian subcontinent .

To advocate and support better tourism practices in wilderness areas, with specific guidelines for operators, service and accommodation providers and visitors. Look out for the TOFT signs and PUG ratings.

To empower local communities to become involved in wildlife tourism projects and initiate low impact and sustainable development which helps conserves the parks and benefits the communities through employment and business opportunities.

To catalyse initiatives through the lodge community that enhance wildlife conservation and community support, including waste and water management, trade cooperatives, local employment, fair wages and local enterprises and services.