Traveler Research Signals Increased Awareness, Interest in Responsible Tourism
After a long drought followed by heavy rains, California experienced a colorful super bloom in mid-March that painted its landscape with wildflowers in every shade of the rainbow. The colorful backdrop attracted a deluge of visitors eager to see it for themselves, but with all these travelers came a bit of unethical behavior as well. Some people stepped off the established trails and charted their own way through the flowers. Others picked the blooms instead of leaving them untouched for others to enjoy.
Read the full article by Joanna Haugen here