Nature and safari tourism has help safeguard and sustain parks and sanctuaries across the globe and providing non extractive alternatives livelihoods to those who live in wilderness habitats. C, Shutterstock.


Globally governments spend only US$10 billion* each year on protecting wildlands and wildlife.  A pitiful sum, when an ‘order of magnitude’ in funds is urgently called for by the world best known scientists to stem the current wave of destruction and extinction.

Yet nature based travel and tourism – highlighting that we are all changemakers –  is a *US$650 billion per annum global revenue producer for conservation and protection – just from visitor park fees alone.  This extraordinary economy is by multitudes the biggest funder of wildlife conservation, protection and rewilding efforts worldwide, as well as being crucial for creating local jobs, non-extractive rural enterprises and supporting rural  communities.

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However, in most countries where pristine natural habitats and their wild inhabitants are most threatened, this powerful changemaker and nature focused economy lacks investment and is often unplanned and poorly implemented with negative consequences. Its potential and benefits are all too often unrealised, especially in Asia, where economies are growing fastest.

This despite the evidence that nature based tourism can turn every $1 dollar invested into $10’s of dollars for rural economies, reduce poverty, support conservation and anti-poaching, besides generating taxable revenue for governments.

So it’s time to look at things differently. Let’s plan it better

So we help to research, plan and sustain this nature dependent economy better.

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The advent of nature tourism to many of South Asia’s Tiger reserves has transformed Tiger conservation, sustained rural economies and ensured ongoing conservation efforts as a result. C. TOFTigers library
* Walk on the Wild Side: Estimating the Global Magnitude of Visits to Protected Areas 2015, Report by WWF US, Cambridge, Princeton et al.

Read our blogs and research on the subject here