Greenwashing is a practice that misleads consumers into believing that a company or destination is more environmentally friendly or sustainable than it actually is- not only does it lead to betrayal of trust but is a huge hindrance to genuine environmental progress too. It’s important for consumers to be aware and vigilant, looking beyond flashy claims and digging deeper into a company’s actual practices and commitments to sustainability. It is also important for businesses to understand what greenwashing is.

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