Your travel website is the representation of what your business looks like. In today’s world sustainability has become a buzzword, so it is important that we shout out our commitment on digital space; many of you are doing really good work and it is worth the effort to use it as a marketing tool. We would advise the travel and tour operators to include the below on your website:

Sustainable Travel Policy: Display a clear and concise sustainability travel policy that outlines your commitment to sustainability and the steps you can take to minimize the negative impacts of travel on the environment, local communities, and cultures.

Environmental Initiatives: Highlight any environmental initiatives you have taken, such as reducing energy consumption, waste management, carbon offsetting programs.

Local Community Involvement: Emphasize your efforts to support local communities and economies, such as partnerships with local businesses and initiatives that promote community development and cultural presentation.

Responsible Tourism: Promote responsible tourism practices that encourage travellers to respect local cultures, traditions, environments, and engage in activities that have a positive impact on the destination.

Eco Friendly Accommodations: Include information on eco-friendly accommodations, such as hotels, lodges and resorts that have implemented sustainable practices, such as renewable energy, water conservation, and waste reduction.

Sustainable Transportation: Provide information on sustainable transportation options, such as public transport, bicycles, or electric vehicles, and encourage travellers to choose these options where possible.

Sustainable Activities: Promote Sustainable activities such as eco tours, nature walks, and cultural experiences that educate travellers about the environment and local cultures and have a minimal impact on the environment and local communities.

Education and Awareness: Provide educational materials on sustainability such as blogs, articles, and videos, to raise awareness among travellers about the importance of sustainable tourism practices.

Responsible wildlife tourism: Encourage responsible wildlife tourism practices, such as not supporting activities that exploit animals, and supporting conservation efforts.

Certification and Accreditations: Display any relevant sustainability certifications and accreditations that your company has received, such as TOFTigers or Travelife demonstrate your commitment to sustainability.

By including these elements on your website, you can demonstrate your commitment to sustainability and promote responsible tourism practices to your clients, which can help to protect the environment and local communities, while providing unique and authentic travel experiences.

Some of examples of tour operator’s websites that promote sustainable tourism are:

G Adventures (https://www.gadventures.com/)

Intrepid Travel((https://www.intrepidtravel.com/)

Elevate Destinations (https://elevatedestinations.com/)

Wild Frontiers (https://www.wildfrontierstravel.com/)