India the least Sustainable Travel destination?
Sweden has been ranked as the most sustainable country for travel in a new index. Following the Scandinavian nation in Euromonitor’s Top Countries for Sustainable Travel are Finland (second) and Austria (third). Rounding out the top five is Estonia and Norway. The index, which ranked 99 countries around the world, analysed seven aspects of sustainable tourism, including the calibre of a nation’s eco transport and accommodation, as well as social and environmental sustainability.
At the bottom end, Pakistan, India and Mauritius were ranked the least sustainable travel hotspots. Sustainable travel has raced to the top of the tourism agenda in recent years. However, only 55 per cent of travel businesses implemented some form of sustainability strategy, according to Euromonitor.
Euromonitor, the global research and monitoring firm ranks India at the very bottom for sustainable tourism yet predicts there will be growing awareness among consumers, businesses, and governments’ to prioritise the planet alongside people and profit when global tourism begins again following travel restrictions across the world. As Julian Matthews, the Chairman of TOFTigers states, ‘We has been at the forefront of the drive to change the direction of travel for India’s nature based tourism sector, but ultimately business need to make the changes, consumers must demand change, and Government must incentivise the change.’
Read the full article published by Cathy Adams of the UK Independent newspaper here