This morning, I read in newspapers, on TV, or on the radio about hundreds of conflicts, such as the war in Ukraine, the crisis in Sudan, the violence in Syria, the Israel-Gaza conflict, the instability in Yemen, the tensions in North Korea, the displacement in the Congo, the disputes in Myanmar, the economic and political crisis, uncertainty, and so on—all of which fill the daily headlines. This constant barrage of news about conflicts and crises is overwhelming.
At TOFT, we often speak about creating a more responsible and regenerative future for tourism – one where wildlife thrives, local communities are empowered, and natural landscapes are protected for generations to come. But what truly drives change in this journey? What motivates businesses, governments, communities, and individuals to go the extra mile?
Greenwashing is a practice that misleads consumers into believing that a company or destination is more environmentally friendly or sustainable than it actually is- not only does it lead to betrayal of trust but is a huge hindrance to genuine environmental progress too. It’s important for consumers to be aware and vigilant, looking beyond flashy claims and digging deeper into a company’s actual practices and commitments to sustainability. It is also important for businesses to understand what greenwashing is.
On January 22, 2024 saw the consecration ceremony of Ram Mandir ,in the heart of Uttar Pradesh, Ayodhya, a city steeped into history and spirituality. The Uttar Pradesh government has envisioned an investment of Rs 85,000 crore for redevelopment of Ayodhya ,as the plans are to develop the temple down as an economic and tourism hub(ETBFSI, Jan 2024)
Tiger Mountain Pokhara Lodge awarded by RARE India in collaboration with TOFT for their operational best practices and journey towards building a planet sensitive and community inclusive hospitality business.
The travel industry is witnessing a paradigm shift with a growing emphasis on sustainability. Booking.com’s Sustainable Travel Report 2023, based on insights from over 33,000 travelers across 35 countries and territories, reveals that 76% of global travelers express a desire to travel more sustainably in the next 12 months.
Gaurav Dhotre, is a corporate turned naturalist . He gave up his mumbai city life to follow his passion for wildlife. He discovered his love for wildlife in childhood and was fascinated to draw and read about wildlife and as he grew he took to trekking and hiking, used to increase his knowledge about the Flora and Fauna.
Community run initiatives are the most sustainable in the protection of landscapes and engagement of various stakeholders. The Baiga jewellery initiative that was started in 2018 is one such example of a sustainable initiative that now spans across 20+ community members in villages situated in Mukki and Khatiya regions of Kanha Tiger Reserve.
Make memories, take photos and leave only footprints One of the world's the fastest growing economic sectors, tourism holds opportunities for all if conducted sustainably. Around 2 billion people travel each year for tourism purposes. Travel and tourism connect people and bring [...] 
Collarwali or ‘Mataram’ ‘Respected Mother’ in Hindi, who died recently. She is a legend in the Pench Tiger Reserve that straddles the Madhya Pradesh and Maharashta borders of India.
