The basic premise of the TOFTigers campaign is that responsible well managed nature and safari tourism into the Indian subcontinent finest wildernesses and Tiger reserves is the very best way to save their forests, their iconic tigers and their extraordinary biodiversity.

This rural based economy funds protection and communities bordering the parks, creates new rural livelihoods, generates new local enterprises and markets, enhances health and education attainment and changes behavioural attitudes to wildlife and wilderness from both locals perspective but also with visitors interests.

For instance, of today’s 200 to 300 thousand square kms of remaining Indian forest habitat, only 39,000 square kms is under any serious protection in one of 617 Protected Areas. The last Tiger census in